Create a new identity, application system and graphic standards for a Mexican treats food truck.



AYY is a food truck that was inspired by the many spicy Mexican treats my culture provides. It's also the sound that many people make when the treat is too hot!

For AYY, I wanted to create a brand that exemplified the tangy and fiery expression that one makes when tasting these delicious Mexican treats.. The logo is combined with a slice of green lime and red hot flame that reflects the logo name and expression.