Costco is one of the larges whole sale retailer in the United States and offers a wide range of products and it’s affordable. Our group decided to give Costco’s store brand a new look along with new private brands.



Costco has loyal customers but we wanted to expand their target audience towards millenials. Our goal was to re- design Kirkland Signature and make it appeal to a younger audience along with three new private brands.

By creating these new identities for Costco our group was able to bring a new yet comfortable look to the company. We wanted to be simple, creative, and most of all continue to be familiar. 

Group Members

Lyanne Garcia, Winnie Chan, Jenny Oh, Nic Arnado