Costco has loyal customers but we wanted to expand their target audience towards millenials. Our goal was to re- design Kirkland Signature and make it appeal to a younger audience along with three new private brands.
By creating these new identities for Costco our group was able to bring a new yet comfortable look to the company. We wanted to be simple, creative, and most of all continue to be familiar.
Lyanne Garcia, Winnie Chan, Jenny Oh, Nic Arnado