XOXO Music festival

Objective

To create the identity of a music festival where the proceeds go to people who have been victims or affected by domestic violence. The festival will include a poster, tickets, and iPad app.

 

Solution

I wanted to bring awareness of domestic violence. According to the NCADV, on average, nearly 20 people per minute are physically abused by an intimate partner in the United States. During one year, this equates to more than 10 million men, women and children.

When someone survives that trauma it's a sign to never take life for granted. This music festival is to celebrate the lives that have made it out and to let them know that they are not alone, there is help. The design is bright colorful and energetic to display excitement.